The Internet has given direct marketing a whole new dimension, and the old rules no longer apply.

Previously, companies have paid premium prices for lists of target clients. In addition to the cost of the list, which usually only covers one mailshot, the direct marketer must also cover the cost of printing, packaging and postage.

The Internet, in addition to opening up a range of new possibilities for marketers, has also slashed the cost of reaching a target group.

Using its proprietary Advanced Targeted Marketing Technology™ (ATMT) system, Worldsites can build an advanced e-mail database for its clients, allowing the collection of detailed information about prospective customers.

In contrast with direct marketing in the physical world, Internet marketing offers the exciting possibility of reaching tens of thousands of consumers at practically no cost.

Hard cost investments such as printing, packaging and postage are no longer limiting factors. Also, because you control your own "list", the opportunity to contact the same group of clients several times incurs no additional expense.

Having built your e-mail database, strategies such as a "wave marketing" campaign, which were once prohibitively expensive, become a practical component of your marketing mix.